Case study

How does your environment affect enrolment?

Kidz Day Nursery, Middleham

Two nurseries. Two different stories. When Kidz Day Nurseries started their first centre, they started with just one child and struggled to fill their places. But when they set up their second centre in Middleham, parents immediately flocked to their doors. They opened with 19 children and their places were full shortly after. And there’s been a waiting list ever since! What could have caused this remarkable transformation? Let Bill and Julie Whitbread explain it themselves...

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Centre Type
Focus Area

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When we do a show-round and the parents walk through the door, their instant reaction is, “Wow!” – we don’t really need to sell the nursery.

- Bill Whitbread
Director, Kidz Day Nursery

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